Marketing at Round Hall
The Round Hall marketing team is responsible for marketing all Round Hall titles within Ireland. We work closely with all other departments within Round Hall to ensure that each title is marketed to the very highest standard.
We also have very close links to other marketing departments within the Thomson Reuters (Professional) Ireland Limited who offer us best-practice advice and allow us to share marketing ideas that have worked in other markets.
How will your title be promoted?
Our aim is to involve authors as closely as possible in the promotion of their work. We are always delighted to receive your advice on promotion opportunities and greatly appreciate your comments and suggestions at any point in time.
Your First Contact with the Marketing Department
You will usually hear from the marketing department for the first time approximately six months to one year before the planned publication date for your title, at which point we will send you an author questionnaire. In the questionnaire, we ask you to summarise your book, highlight key selling points and outline any particular opportunities for sales promotion (e.g. via conferences).
If you feel that you would like to meet with someone from the marketing department to discuss the promotion of your title at this point in time, we would be pleased to arrange a meeting.
Early Promotion of Your Title
Your work will be given advance promotion via catalogues, including:
The Round Hall annual catalogue, which is widely distributed to solicitors, barristers, academics, the book trade and other professionals with an interest in the law
Sweet & Maxwell's Professional Library or Student Catalogue, both of which are published annually and distributed throughout the United Kingdom and abroad
Sweet & Maxwell's New Books Catalogue, which is published quarterly, distributed widely throughout the United Kingdom and used as a sales tool by our Sales Executives.
Promotion Around Publication Time
A few months before the planned publication date for your title, a marketing executive will be assigned to your book and will draw up a specific promotion plan for that work. The marketing executive or marketing manager will contact you to talk through the promotion plan which will be carried out around the time of publication of your title.
Promotion plans usually draw on a number of the following promotional tools:
Our sophisticated marketing database enables us to produce highly targeted direct mail campaigns.
In addition to using our own in-house marketing database, on occasions we hire in mailing lists or arrange inserts in relevant publications or membership mailings.
Titles are advertised in relevant publications including Round Hall publications (e.g. Irish Law Times) and others, e.g. the Law Society Gazette and The Bar Review.
Exhibitions and conferences
Books are exhibited at key subject conferences and exhibitions and we often arrange to have promotional materials inserted in delegate packs.
We send review copies out to relevant publications and press releases are produced for newsworthy titles.
Our Account Managers will begin to sell your title some months before publication and will carry on long after publication.
Titles are often promoted via telephone and we have a professional telesales executive who has an in-depth knowledge of our products and our customers.
We have a well established inspection copy scheme through which we promote new textbooks to law teachers.
Our Account Mangers will continue to sell your title actively for many months after publication. Your title will continue to be listed in all relevant catalogues. Your title will also be mentioned on leaflets for other new titles.
In addition, from time to time we carry out subject promotions including all relevant titles and we also develop subject leaflets for display and insertion into delegate packs at conferences and exhibitions.
International Sales and Marketing
If your title is of international interest, promotion will also be carried our by our International Sales and Marketing department. Our International Sales and Marketing unit is structured in three regional sales and marketing units Sydney (Australia), London (UK), and Eagan, (USA) which are responsible for selling products in all media markets worldwide.